I have finally found the courage to open the online shop I have been preparing for the last three months. I was beginning to wonder whether I would ever feel brave enough to open it or whether I would continue to add products to a shop that never actually opened for custom.
So what is the background to this new venture? For several years I have been limited physically by arthritis, so I have been spending more and more time at home pursuing my favourite crafts – spinning, dyeing, weaving and knitting. Over the years I have built up a large supply of naturally-dyed and handspun yarns, all just waiting to be used. Knitting has long been one of my favourite craft activities but it had been many years since I last did any weaving. However, once I had become re-acquainted with this craft, I found it totally absorbing. Gradually I have accumulated more scarves and shawls than I could ever hope to find homes for and I began to wonder what I could do with them, as my limited mobility made it more difficult to sell them at craft fairs.
So this is how the idea of an online shop developed. One day my friend, Joy, (www.theknittinggoddess.co.uk) suggested that I might consider opening an online shop. At first I felt that might be too much of a challenge for me but with Joy’s generous help I managed to create the shop website.
The next step was to begin to stock my shop. I then started to think about potential customers. I have made everything with loving care and a passionate belief in the quality of my materials but would my scarves and shawls appeal to anyone else?
I am not a highly creative and artistic weaver or knitter. I don’t work with sophisticated equipment or intricate designs and my approach to my work is straightforward. I use simple basic equipment and I like to experiment with textures and colours in simple, classic designs. My love of handspinning means I can experience the unique nature of each fibre I spin and in my designs I try to make full use of the characteristics of each spun yarn. My love of wool and alpaca in all their beautiful natural colours, together with my passion for natural dyes and the wonderful subtle colours they produce, underpins everything I do. So all the colours I use are either the natural fleece colours or colours created by me from natural dyes.
I never make the same thing twice so every item in my shop is unique. Everything has been made by hand, mainly by me but with a little assistance occasionally from my husband, Roger, who also weaves and helps me with warping up the loom. I am passionate about using local materials wherever possible, so I try to source my fibres from local sheep and alpaca breeders. In order to find the most appropriate fibres for each project I may have to look further afield for some materials but the vast majority of my fibres come from Britain and I often also know which farm each fibre has come from and sometimes the name of the sheep or alpaca which provided the fleece.
My shop can best be summed up by the phrases:
Initially I have only scarves in my shop but I hope to add some shawls, some handspun yarns and possibly some small coverlets for babies. I open this shop with some trepidation and I hope my products will appeal to those who appreciate the unique characteristics of items lovingly handcrafted from beautiful natural fibres and colours.
To see what I have to offer, please click on the link to Jenny Dean Designs under My Online Shop on the right hand side of the page.